The changes taking place today are happening at an unprecedented speed. Sales, which is mainly based on building good relationships between the seller and the customer, are also subject to these changes.
In times of a global pandemic, direct contacts changed significantly. The constraints pose a significant challenge to salespeople. As the Salesforce report shows:
“79% of sales reps say they’ve had to quickly adapt to new ways of selling“Source: link
New sales tactics must take into account the new needs and requirements of customers. One thing, however, does not change – trust.
Since as many as 86% of surveyed salespeople say that in the current conditions, the importance of long-term customer relationships is growing, it seems reasonable to invest in tools that help understand your customers. CRM systems – as the name suggests, serve this purpose.
ME PL Solution Team