As an entrepreneur, you know the best how fast the data change.
According to Dun & Bradstreet The Sales and Marketing Institute, on the average of 30 sec.:
- 120 business addresses change,
- 75 phone numbers change,
- 20 CEOs leave their jobs,
- 30 new business are formed.
On our last post, we stated that the bad data is responsible for 20% stalled productivity, so it is serious.
In the world of such dynamic changes, the accuracy of the data seems to be crucial. Nobody wants to spend their valuable time on figuring out what email address or phone number is valid- especially when you have to do something fast.
Make yourself a favor and take care of the quality of your data. It can save you a lot of effort, time and money.
Salesforce is designed for this type of job. ME PL Solution knows how to use it to prevent you from the losses.
Sources: Dun & Bradstreet, The Sales and Marketing Institute