In today’s post, we will refer to another interesting information provided by Salesforce.
68% of consumers expect to buy essential goods online after COVID-19″Source: https://www.salesforce.com
The global pandemic caused by the spread of the SARS-CoV-2 virus has changed our lives in many ways. Meetings, travel – even how we do groceries!
The essential products is what the above quote talks about. What are essential products? Food and hygiene products – generally speaking.
The rapid growth of Internet shopping also applies to essential products.
(…) digital spend on essential goods such as food, personal items, and other grocery store staples rose 154%.Source: The Shopping Index
The trend of online shopping does not need to be explained. Pandemic is limiting personal contacts, we stay home – which is absolutely justified, we shop online. Not only books and video games can be bought online? Why expose yourself to infection at the grocery store? To minimize the risk we can do our groceries online!
It is interesting, however, that nearly 2/3 of the respondents declare that they will continue to do grocery shopping via the Internet. Why? Perhaps for the convenience. Everyone who does grocery shopping realizes how much time and energy it takes to do it. What if we could order online and, for example, pick up our order on Saturday morning? This is likely the reason why so many people will change their habits.
Knowing this, companies have to adjust. Perhaps in the near future even small local grocery stores will be forced to sell online with the option of delivery to the indicated address. Even if we consider such a scenario to be unlikely, it does not change the fact that it is possible.
We can talk it over and over..
From the very beginning, we write about the fact that it is way better to react early enough, instead of making changes and improvements later, in a hurry, under the pressure.
Online stores process a lot of data to provide their services. What if we used this data – we have to process it anyway, to our advantage? With a CRM system from Salesforce, you will not only understand your customers better – you will build better, personalized marketing campaigns that will help you to build good relationships and, consequently, increase sales.
As an official Salesforce partner, we will be happy to advise you on how to do it. We design, implement and train your employees in the use of the CRM system in your company.
Contact us today and take a step towards a better tomorrow!
ME PL Solution Team