Marketers’ use of AI is growing

ME PL Solution Salesforce Partner CRM

In today’s post, we will refer to the increase in the use of Artificial Intelligence (AI) by marketing specialists.

According to Salesforce:

Use of artificial intelligence by marketers surged 186%”


The responses provided by a study conducted by Salesforce show that the use of AI among marketing specialists almost doubled in 2018-2020! This is a stunning result!

We use AI more and more often – and we should not be surprised! Today’s world has become so complicated that we may have difficulties with understanding the reality soon. We can ask ourselves it it is not happening right now? Supporting our activities with machines is a process that has been going on for a very long time. We absolutely don’t think the current “AI” is Terminator-like technology, but there are areas where AI works great! More importantly – it is constantly evolving! This is evidenced by the development of such areas as: machine learning or even robotics. The best example of this type of technology development is autonomous car, which are already able, almost without human intervention, to take them from point A to point B.

We are a bit off the main topic of this post.. so let’s get back to some more interesting data!

What channels of communication with the client are most important? Mobile applications (34% as of 2018), mobile messaging such as SMS (31%), and video streaming (21%).

In the survey, clients indicated broadly understood social media as the most effective way of communication through which companies should contact them.

With CRM from Salesforce, you have it all. You have this and more! Plus, all interactions with your customers will be saved so that they can be used as a valuable source of information in the future! Thanks to them, you can create better, more personalized advertising campaigns that hit the spot!

As an official Salesforce partner, we will be happy to advise you on how to achieve it! We design, implement and train your employees to use a dedicated CRM system in your company!

Grow with Salesforce!

ME PL Solution Team

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