According to the research done by Accenture,
67% of customers are willing to give more personal data if it means more tailored service/advice.Source: link
Customer Relationship Management (CRM) are created for this purpose! Know your customers better and provide more personalized products and services. In return, you can expect more voluntarily provided data that you can later use in various types of marketing or sales campaigns.
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Articles you may also want to read:
- What is CRM?
- What is Salesforce?
- Basic Salesforce functionalities
- The better way of presenting the data
- CRM? Start with Essentails!
- Grow with the Essentials
- The client won’t wait
- Be mobile!
- Customer Service
ME PL Solution Team