Personalized recommendations for business buyers

ME PL Solution Salesforce Partner

Another post in the “sales during a pandemic” series!

Business is people. There is no surprise, that professionals expect to have the same experience as when they do shopping in their private lives.

According to the Salesforce report:

69% of business buyers expect Amazon-like buying experiences — such as personalized recommendations

Source: link

Isn’t that interesting? Certainly not weird.

During business purchases, employees expect the approach shown by the largest online store in the World – Amazon.

Knowledge of the client’s needs is necessary to create appropriate recommendations. Your purchase history is also useful. Grouping products on the basis of similarity or what may constitute the next purchase – and probably much more.

We will not try to reconstruct the most effective recommendation system that has made Amazon a leader in the industry. Let Amazon serve as an example. Customers expect sellers to implement modern technologies that will significantly affect the purchasing experience, facilitating the entire buying process.

Customer Relationship Management (CRM) is created for that very purpose. Why not use the best tool created by the leader in the CRM industry – Salesforce?

Thanks to CRM from Salesforce, you integrate your marketing with sales, which will allow you to better use the money invested in both.

What’s even more, with Salesforce, you integrate various communication channels with your customers – all this and much more using one platform!

As an official Salesforce partner, we will be happy to advise you on how to use the most powerful CRM tool in the world to work on your success!

Grow with Salesforce!

ME PL Solution Team

Leave a comment

Your email address will not be published. Required fields are marked *