In today’s post, we will refer to the Salesforce CRM ad that aired this year in the United States during the Super Bowl.
As an official Salesforce partner, we identify with our Partner. This also applies to broadcasts that aired during the American Football Holiday – Super Bowl.
“The New Frontier” Ad
Within one minute, Salesforce referred to the great space race. Headlining billionaires take part in a race to Mars. Matthew McConaughey himself played the main role – He played the main role in the film Interstellar.
Advertising has recently been on everyone’s lips and has aroused a lot of controversy. The discussion after its broadcast is still going on. We also decided to express our opinion.
During the ad, Mr. McConaughey in an astronaut suit looks at the starry sky, saying that the cosmos is a new frontier for humanity. Then, in a joking way, he draws our attention to the current situation on our Planet. He compares looking at the sky to trying to flee our Home in order to look for a new one. The actor draws our attention to how much we can still do to make our Home “serve” us and the next generations. Instead of flying into space, he travels through the planet in a balloon telling about how much we have to do. Instead of trying to escape, he proposes to engage to improving the situation on Earth.
The main advertising slogan is:
It’s not time to escape. It’s time to engage.
Source: Salesforce YouTube Channel
The ad also refers to the race of companies to create the Metaverse. Instead of creating virtual worlds and running away from problems, Salesforce suggests getting involved in activities that can save our current Home.
So much good in one minute
Salesforce works for the benefit of all inhabitants of our Planet. Not only the Salesforce Ecosystem that gives jobs to people all over the World, but also the broadly understood CSR activity that everyone benefits from. Thanks to the Salesforce Ecosystem, new jobs are created around the World for specialists in the industry and other complementary professions.
business partnership ecosystem predicted to create 9.3M jobs by 2026
Source: Salesforce
Salesforce has launched many programs to support society. You can read more about the programs here.
Instead of acting as if we have a second planet to move to as soon as ours is completely destroyed, let’s take care of what we have now.
As a company – and above all the people who build it, we identify ourselves fully with the Salesforce message. We believe Salesforce made good use of the advertising funds. Instead of broadcasting materials promoting its great solutions, the Company draws our attention to something much more important. Let’s take care of our Home, instead of looking for a new one.
We encourage you to watch the advertisement yourself. Link below.
As an official Salesforce partner, we design, implement, advise and train employees in the use of dedicated CRM systems based on the latest Salesforce technology.
Grow with Salesforce!
ME PL Solution Team
More on our blog:
