SEO – an alternative to paid ads

ME PL Solution Salesforce Partner CRM

In today’s post, we’ll look at SEO as an alternative to paid advertising that not every company can afford – especially small businesses.

What is SEO?

SEO, Search Engine Optimization, is all activities aimed at adjusting the published content to the requirements of search engines such as Google. Optimization of published content affects the display position in the search engine, after entering the appropriate keywords for which we want our company to be searched. It can be said that SEO is otherwise known as Internet search engine “positioning” tool.

Website positioning has great impact on your marketing activities. A high position in the search engine makes it easier for potential customers to find us, and after entering specific phrases (keywords) with which we want to be identified, the potential customer will find our website. Thanks to this, we will be able to present our products or services and have a chance to sell.

A good positioning strategy (SEO) also increases website traffic. The more visitors to our website, the more opportunities to sell.

Before we describe some of the basic steps that can get us “higher” in search results, we will describe some basic terminology related to SEO.

Organic search

Organic search is a list of pages in the search engine that appears after entering the desired keywords. An example of such words would be “crm”. After entering the acronym “crm” in a search engine (eg Google), a list of pages most relevant to the query will be displayed – in this case the acronym “crm”.

Keywords ranking

We mentioned a word “keywords” earlier in this post. So what are keywords? Keywords are words or phrases that we enter in the search engine to find what we are looking for. An example may be the word “cinema”, after which the search engine will display a list of cinemas depending on our location and the popularity of the website that use the most of such words. We note here that the algorithms of search engines have become more and more “suspicious”, so entering hundreds of words, for example “cinema” on our website, will be counterproductive. Keyword ranking is a list of the most searched words on the Web. Pages containing words from this list in their content have a chance to be ranked higher in the search results.

In addition, there are also terms in the SEO terminology that we will only mention here, because we will not need it any further in this post. The aforementioned terms are, among others: local SEO, technical SEO, backlinks, site speed, optimization of the mobile version of the website.

What should you keep in mind when planning your SEO strategy?

  1. Optimization for different search engines / channels

The Internet is not only Google. There is a whole bunch of popular communication channels with customers. To name just one of them, let’s take Instagram. Optimizing for only one channel can be a hit in the foot, as it may turn out that some of our clients will look for us on Instagram rather than Google. Focusing only on Google may deprive us of the opportunity to present ourselves to some of our customers who prefer other channels.

  1. SEO doesn’t work right away

According to various sources, the time needed to rank higher in search results is about 6 months. We cannot expect that even significant changes to our website and even the best strategy will bring immediate results. This should be taken into account when planning the optimization of your website.

  1. Find right keywords

What keywords best describe your business? Finding the right words requires some effort that will pay off in the future. Without finding the right keywords to describe your business in a search engine understandable way, there is no question of a good SEO strategy. If you are not sure what words can best describe your business, there are a lot of resources on the Web that will tell you what words to use.

  1. Focus more on your audience than on SEO

Perhaps we shouldn’t write about it at all. For most people, it is obvious that we write for people first, then we write for the search engine. When you delve into effective SEO compliant writing, it’s easy to forget that we’re writing for people in the first place.

  1. Use local search to your advantage

Remember that your customers first look for you in their surroundings. If you run a restaurant, it is worth including the name of the city in the content published on your website. Local customers or tourists, very often entering the word “restaurant”, and add the name of the town to it, in the search engine.

To sum it up

Undoubtedly, SEO is a very deep topic and we do not claim the title of specialists in this field. There are many companies on the market that specialize in this type of activity and achieve impressive results. Not every company can afford such services and this applies primarily to micro and small companies. Regardless of the size of your business, spending the time finding the right keywords or improving your text with those words is mostly within the scope of most of us. Sometimes small changes can make a big difference – especially with regard to positioning relative to location. It should also be remembered that you have to wait for the effects of the changes you made. Nothing change overnight.

Articles You might want to read:

ME PL Solution Team

Leave a comment

Your email address will not be published. Required fields are marked *